FusionPro Server produces price labels and a variety of other printed materials for one of the 10 largest-volume supermarket chains in the country. Their 1200+ store locations use price labels that include barcoded shelf-front price labels and product tags. With thousands of individual product lines in each store and differential pricing offered in some locations, it became a massive challenge to produce these labels in a timely manner and keep labeling up to date. Additionally, the problem was only exasperated when the retailer or its brand-name suppliers ran seasonal price promotions.

Each of the retailer’s 1200+ locations need to be provided with new price labels in advance of any price changes. Once they receive these new price labels, the stores are expected to apply the labeling to the appropriate shelves and products overnight to be ready for business the following day. This presents a major challenge for the retailer’s in-house printing facility. Not only do the labels have to be printed with short notice, but differential pricing means that a custom price pack must be prepared for each individual store. Additionally, to streamline the in-store price application process, the labels within each pack also must be pre-sorted by certain criteria.