Adding FusionPro variable data printing (VDP) suite to their workflow enabled this retailer’s in-house printing facility to streamline price label production by empowering them to produce custom, pre-sorted pricing packs for their stores. Today, they can create templates to match each store’s specifications for shelf-front price labels and product price tags. This automation has the power to create up to 8 million shelf tags in just 8 hours!
Using FusionPro Server, the retailer’s pricing managers can make price changes at the store level. Differential pricing is easily applied, and thanks to FusionPro Server’s unique cut and stack imposition process, custom pricing packs can be prepared for stores which include labels that have been pre-sorted in aisle order for easy application.
The solution has been a major triumph for the retailer! They have been able to adopt a more flexible pricing policy and implement promotions that have increased customer foot traffic.
A once complex and labor-intensive print production process is now an automated lights-out workflow thanks to FusionPro Server